We are surrounded by typography everywhere, be it in newspapers, books or by simple signs. But what happens when typography leaves its usual two-dimensional space and presents itself as a great artwork? We experience expression, real expression! Reason enough to have a closer look at some masterpieces.
Let us start with “Too Much Night, Again”, an installation created by Los Angeles-based artist Pae White. Inspired by a period of insomnia, over 48,000 meters of coloured yarn crossed an exhibition space in the South London Gallery in 2013, spelling out the words TIGER and UNMATTERING.
Another nice sculpture was designed by artist Frank Mandersloot in collaboration with Verburg Hoogendijk Architects in the course of the construction of the Amsterdam North|South Line: The “Viewpoint North|South Line” enriched the construction with aesthetic quality on the one hand, and demonstrated that building sites are not only hindrance but an attraction by itself on the other hand. Thus, visitors could have a closer look into the progress of the construction by taking some steps into the depths of it.
While these two installations show us the immense effect of three-dimensional typography filling both indoor and outdoor spaces, we now devote some lines to another very innovative project created by Nathan Sharratt: Based on the idea to create water effects, a hydrophobic NeverWet Spray was applied onto streets by means of a stencil. By removing the stencil and watering the artwork, the letters deflected water while the concrete around remained soaked. As the water-repellent areas are like invisible ink, the artwork is only visible on rainy days. What stays are funny messages that keep you smiling on rainy days.